CHOOSING THE RIGHT PLATFORM
FOR YOUR AUDIENCE
DIFFERENT AUDIENCE - DIFFERENT MESSAGE
The structure and message of every video is dependent on the crowdfunding platform you have chosen to use. It also depends on what you're offering and who your target audience is. Therefore, we've made it our business to know the right crowdfunding video approach needed for each platform, the hooks that grab viewers' attention, and the ways to maximise your content use.
Whether you're targeting passionate early adopters in pre-sales or looking for venture capital, we've got the experience, knowledge, and equipment to make sure your message is told right and your crowdfunding video engages viewers.
Reward Based Crowdfunding
Platforms: Kickstarter, IndieGoGo, Crowdfunder
Think like a consumer. Become an integral part of a community. Solve a problem. Your audience is primarily concerned with the end product and having it in their hands. The business model, and the manufacturing or distribution, in this case, should be left for behind the scenes.
When crowdfunding on these platforms one must think of
a few key concepts such as: sparking interest and targeting passionate, niche audiences, creating marketing buzz before your launch and the rewarding of your backers. These concepts and a unique crowdfunding video is the right combination needed to win the audience over.
Equity Based Crowdfunding
Platforms: Crowdcube, Seedrs, Syndicate Room
Think like an investor. Beyond having a neat idea, your investors are interested in traction, a strong team and a realistic growth plan for the future.
Your backers are aware that they will be funding ideas that are riskier in nature, however they are also aware that the potential for growth is also fast.
When creating an equity crowdfunding video, concentrate on proving to the investor why they should first and foremost invest in you. Equity crowdfunding requires a deep understanding of your business, knowing your numbers and being prepared to go through a due diligence process on the platforms.
Platforms: Seed & Spark, Property Partner, Hatchfund
It's always worth looking at specialised crowdfunding platforms as they are likely to hold a specific segment of your audience and understand what you set out to achieve. See what they offer and contact them to get the very best results.